Renowned music executive and talent manager, Asa Asika, has talked about how he made his first one million naira in the entertainment industry, in 2006.

Asika, who is the manager of megastar Davido, in a recent interview, recalled and talked about his journey into the entertainment industry.

Thus, he talked about his beginning cum early era in the entertainment industry — from performing as a DJ to organizing some of the biggest parties and concerts in Nigeria.

In his words: “I cannot remember what I spent my first one million on. I got my first one million naira doing bookings for a show. And at that point in time, I do not think I had opened a bank account. So I had the N1m sent to my dad’s account. This was around 2006 or 2007. My dad knew I was a hustler. But I guess the figure at that point in time was very loud. I think I booked like five artistes.”

“I think I had my dad give me some of the cash. It was just on nonsense. Buy credits for babes. Just random stuff. I cannot boast of one good thing I did with that money.

Asika also spoke about his family ties with Obi Asika, the Director-General, National Council for Arts and Culture, NCAC and how his uncle contributed to his career.

In his words: “I never had any interest in entertainment. I ended up working in entertainment…as there used to be these guys who used to make music. One day, they walked up to me and said we are meeting with your uncle. I did not know the details then, but I knew my uncle works in the entertainment. I got home and told my dad some group of guys want to meet my uncle. That was the beginning of how I found out what he does.”

“Off that, I started hanging out with Uncle Obi a bit. Paying attention to what is happening in music. I discovered my uncle had access to celebrities then. And the gain we had then was that when we had school parties, we got to have celebrities come around.

“… I started doing club-nights and I started growing. The first event was a party at ‘The Vault’ back in the day at Mega Plaza. A lot of people came for me to help them with song orientation. Banky W was like the first to hire me to do this thing. He paid me a N100,000 then for ‘Lagos Party’. We did a club tour.”

“It is just a thing of working with other people. So for example, during that period, that is when I opened my own company properly. Stargaze is a business company I merged with The Plug” – he concluded.

Asa Asika is a Nigerian talent manager, internationally known as Davido’s manager, and the co-founder of ‘The Plug’ – a Management, Music Publishing, Music Licensing, Music Distribution & Entertainment Company.